A Human Approach

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Aha Moment Monday

“Aha moments” are those times when pieces of the mind slip together like the seat belt buckle on an airplane. It’s that defining moment that “aha”…our eyes light up and we get it!!! Aha moment #1

reading time 18 seconds, 36 if it’s really good and you want to read it again)

Ever wonder why your favourite pen is your favourite pen? Or your favourite shirt is your favourite shirt? Aha – because we’re sensory beings… we see, hear, smell, taste, touch! Huh?

Sensory beings (aka humans) use their senses when “liking” stuff. So when we give people stuff they like, they’ll use it.

We call promo products “sensory media”. Is that a cool term or what???

Got a question or an idea for an “Aha moment” Monday? Send it now … like right now!

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