A Human Approach

CHALLENGE 36: Sales are up but profit margins are suffering.

SOLUTION Take good care of your team. Probably not the answer you were expecting to hear but one thing is for sure: happy staff = happy customers. Small surprise’n’delight gifts to reinforce value and appreciation yield huge rewards because people work better when they feel that they matter. And since happiness is contagious, your customers …

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CHALLENGE 34: We are a local realtor and mail post cards to our targeted neighbourhoods but the redemption rate is really low. What can we do to improve the R.O.I.?

SOLUTION: Marketing is about testing so there could be a variety of reasons why your card isn’t getting attention but understand this: your job isn’t to get a sale, your job is to build a relationship.  How about using your card to advise locals when you plan to visit the neighbourhood and meet them? Include …

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CHALLENGE 32: Our social media campaign is stagnant. We’ve changed up the language and release times with marginal improvements but need a boost in attention and response rate.

SOLUTION: Add a promotional product. In a 2019 consumer survey conducted by the Promotional Products Association International (PPAI), 96% of people want to know in advance when a company offers a promotional product and nearly 10/10 people say they would go out of their way to get it. People love to receive gifts and it’s …

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CHALLENGE 31: We need 100 classy, custom lapel pins by Monday.

SOLUTION: Well … a quick run of domed lapel pins can certainly be made in record time but for those occasions when you wish to recognize dignitaries, raise record dollars at your annual fundraiser or reward team members for exceptional service, know that a classy, custom lapel pin can’t be rushed. How many steps do …

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CHALLENGE 30: Our holiday gifts don’t reflect our values. Enough of this last-minute dash to the store to purchase something generic. We are determined to deliver meaningful gifts this year, something of quality (budget-conscious, of course) that screams WE CARE and make us heroes with our clients, providers, associates and supporters.

SOLUTION: Food + a relevant keeper. While food products are only #4 of the top five favourite promotional products to receive, food – like chocolate (yes, chocolate is its own food group) – hits ALL of the senses.  What other media does that?  But we’re not talking about generic baskets, we’re talking branded wrappers, iced …

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CHALLENGE 27: We need to build a base of returning donors each year.

SOLUTION: Create an “annual edition”.  Once people get started on a series of something they like they tend to keep collecting. One such edition could be a Christmas ornament featuring a twist in the artwork or colour to make each year distinctive.  Of course proceeds from the ornament go towards your cause. It’s a great …

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