A Human Approach

CHALLENGE 37: We’d like to do a survey to gauge how we are doing with our customers but people are so surveyed-out. How can we harvest a quality response?

SOLUTION People are flattered to be asked for their opinion but understand that surveys aren’t some selfish quick-fix you throw out into the market. Surveys are a phenomenal way in which to not only collect quality information but to take your relationship with your customers to an entirely new level… and that’s your bigger goal. …

Read more

CHALLENGE 36: Sales are up but profit margins are suffering.

SOLUTION Take good care of your team. Probably not the answer you were expecting to hear but one thing is for sure: happy staff = happy customers. Small surprise’n’delight gifts to reinforce value and appreciation yield huge rewards because people work better when they feel that they matter. And since happiness is contagious, your customers …

Read more

CHALLENGE 34: We are a local realtor and mail post cards to our targeted neighbourhoods but the redemption rate is really low. What can we do to improve the R.O.I.?

SOLUTION: Marketing is about testing so there could be a variety of reasons why your card isn’t getting attention but understand this: your job isn’t to get a sale, your job is to build a relationship.  How about using your card to advise locals when you plan to visit the neighbourhood and meet them? Include …

Read more

CHALLENGE 32: Our social media campaign is stagnant. We’ve changed up the language and release times with marginal improvements but need a boost in attention and response rate.

SOLUTION: Add a promotional product. In a 2019 consumer survey conducted by the Promotional Products Association International (PPAI), 96% of people want to know in advance when a company offers a promotional product and nearly 10/10 people say they would go out of their way to get it. People love to receive gifts and it’s …

Read more

CHALLENGE 31: We need 100 classy, custom lapel pins by Monday.

SOLUTION: Well … a quick run of domed lapel pins can certainly be made in record time but for those occasions when you wish to recognize dignitaries, raise record dollars at your annual fundraiser or reward team members for exceptional service, know that a classy, custom lapel pin can’t be rushed. How many steps do …

Read more

CHALLENGE 30: Our holiday gifts don’t reflect our values. Enough of this last-minute dash to the store to purchase something generic. We are determined to deliver meaningful gifts this year, something of quality (budget-conscious, of course) that screams WE CARE and make us heroes with our clients, providers, associates and supporters.

SOLUTION: Food + a relevant keeper. While food products are only #4 of the top five favourite promotional products to receive, food – like chocolate (yes, chocolate is its own food group) – hits ALL of the senses.  What other media does that?  But we’re not talking about generic baskets, we’re talking branded wrappers, iced …

Read more