A Human Approach

CHALLENGE 27: We need to build a base of returning donors each year.

SOLUTION: Create an “annual edition”.  Once people get started on a series of something they like they tend to keep collecting. One such edition could be a Christmas ornament featuring a twist in the artwork or colour to make each year distinctive.  Of course proceeds from the ornament go towards your cause. It’s a great …

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CHALLENGE 26: Our team members go through hundreds of business cards every year but is that calling card still necessary or even effective?

SOLUTION:    Print personalized sticky notes instead. While business cards are still a universal practice across generations, a pack of 25 sticky notes shares your contact information in a useful way! And corporations, brokerages, associations and franchises that have a number of offices and reps get consistent branding and maximum exposure by personalizing packs of pads …

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CHALLENGE 25: We’re seeing a steady increase of the requirement for “mental health days” and a decrease in the overall wellness of our team members. This is stressing our benefits plan and productivity and reducing cohesion in the workplace.

SOLUTION:    Create a Gratitude Journal.  The simple act of expressing gratitude – whether or not it’s shared – creates a “…. more ordered and stable pattern of the heart’s input to the brain …(to) facilitate cognitive function and reinforce positive feelings and emotional stability.” according to the HeartMath® Institute. A CUSTOM journal, with guidance, information …

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CHALLENGE 24: By the time our attendees get to the mid afternoon sessions on our education day, they’re reaching overload and we’re not confident they’re absorbing important information.

SOLUTION:    People glaze over when they’re sitting all day experiencing power point presentation after power point presentation.  While the content is likely rich, if your delivery is not interactive the message won’t stick.  Chinese proverb:  Tell me and I will forget.  Show me and I will remember.  Involve me and I will understand.  Step back …

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CHALLENGE 23: You want a great turnout at an outdoor event and have set up a photo wall to leverage the experience. The problem? The cooler weather expected might be an attendance turn-off reducing your social media exposure potential.

SOLUTION:  Promote your event using TECH GLOVES! Offer – in advance (remember research says people like to know when a product will be available) – that anyone willing to take photos and share them on social media using your hash tag will receive a branded pair of TECH GLOVES that allow them to do exactly …

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CHALLENGE 20: We’re not sure our clients understand the extent of our services. How can we help them understand that we’ve got them covered?

SOLUTION:  The “Life Saver” umbrella.  This high quality, vented, umbrella has a 360 degree reflective safety strip wrapped around the canopy and a wind-proof frame..  Like your multi-service approach, this umbrella addresses all aspects of protection under stormy skies. There is no question that this umbrella, like you, will be your clients’ favourite. So, what …

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CHALLENGE 19: We want to send a message conveying our privacy commitments. What can we easily mail to make that point about our clients’ security being our priority?

SOLUTION:   The WebCam cover. This little slider is an award-winning product that absolutely everyone should have on their computer.  It immediately protects the user from potential viewers and discretely, but prominently, puts your logo in front of your clients every minute they are in front of their computer. Let’s work on that mailing, shall we?  …

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CHALLENGE #18: We need to create some fresh social media ideas.

SOLUTION: Imprint, “What are you thinking???” napkins and a few Sharpies. How many great ideas were first drawn out on a napkin??  That’s the basis for this solution anticipating that the fresh ideas can easily come from the inside. Create pods in your work place whereby team members are encouraged to take social media breaks …

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