A Human Approach

Jae Rang Headshot

CHALLENGE #16 : We want our kid customers to get to know our mascot but they only see him during special events.

SOLUTION:  Make it in plush. Personal plush characters that mirror your brand icon or mascot are great message carriers and long-term keepers.  (Note:  we were encouraged by our plush manufacturer to try and cut the eyes out to prove they’re safe for ALL ages.  Impossible.  Believe me, they’re safe!!)

Here’s a twist to get thousands of them into the hands of your child (and child-like a.k.a. Jae) customers AND cover your costs!  Align with a cause that relates to your business and your audience and sell your plush as a fundraiser.  You’ll cover your costs, deliver a handsome donation to a worthy charity and get your adorable creatures into the hands of brand supporters.