A Human Approach

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CHALLENGE 27: We need to build a base of returning donors each year.


Create an “annual edition”.  Once people get started on a series of something they like they tend to keep collecting.

One such edition could be a Christmas ornament featuring a twist in the artwork or colour to make each year distinctive.  Of course proceeds from the ornament go towards your cause.

It’s a great way to follow up with a current donor – collector – offering that they purchase additional ornaments as gifts.

Plush characters, socks, mittens, T-shirts and kitchen towels work really well, too.




Simply choose something that suits your typical donor or something they’d love to give as gifts and loyalty will build year after year.




Let’s set up a call time to help you create your custom collectable gabriella@jaeassociates.com