A Human Approach

Jae Rang Headshot

CHALLENGE 32: Our social media campaign is stagnant. We’ve changed up the language and release times with marginal improvements but need a boost in attention and response rate.

SOLUTION:

Add a promotional product.

In a 2019 consumer survey conducted by the Promotional Products Association International (PPAI), 96% of people want to know in advance when a company offers a promotional product and nearly 10/10 people say they would go out of their way to get it.

People love to receive gifts and it’s no secret that promotional products are consumers’ favourite form of advertising.

Include the opportunity to receive a promotional product to your online holiday campaign and you’ll pack some serious punch!  Oh, and since people tend to keep promotional products for over a year, your message will stay in play long after your online story is history!