SOLUTION: Spoon feed the elements of your value statement with branded cookies.
Each week (or regular interval) serve cookies to your team members with a specific element of your value statement that you wish everyone to focus on. Encourage everyone to have a discussion, on-line or off-line, as to what this element means and how they integrated it into their service this week. Your team is spread out? Mail the cookies or courier in batches to your satellite offices. Food is always a great conversation starter.