A Human Approach

Jae Rang Headshot

CHALLENGE #12: We’ve been asked to support a number of golf tournaments and want to stand out at each of them.

SOLUTION: Use variable data imprinting on a luxurious towel.

SB - golf towels[8]

This towel combines standard branding with a change element.  Use the centre of the towel for your brand or message, then run separate photos or messages for each of the tournaments you are supporting. The individual tournament will appreciate your customized offer, the chances of the towel being kept are far greater, and you enjoy the price advantage of the combined quantity purchase.

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