A Human Approach

Jae Rang Headshot

CHALLENGE #14: How can we lengthen the effectiveness of an “enter to win” contest when people are reluctant to give us their email addresses?

SOLUTION: Give the pen in exchange for the ballot.



Where you have people signing in for an event or contest, you have an opportunity for a customer for life.  Once the ballot is completed, offer the individual a gift of a pen with a unique number on it.  By running a series of contests throughout the year, the individual is encouraged to keep their pen and check their number on your website to see if/when/what they’ve won.  While consecutive numbering can be done on a multitude of products people typically put a pen in their pocket or handbag immediately after receiving it.

It’s an ideal item for experiential marketing events.

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